Just as Leonardo da Vinci, Michelangelo, Gaudi or Picasso earned their place in art history using it, and brands like Harley-Davidson, Lego, Red Bull and Dior have been dominating their industries for decades because of it, the Artistic Edge has been used for literally centuries to drive profit.
Great Artists know this secret, and some businesses leverage it intentionally or intuitively. But 97% of them are completely unaware of this timeless unexpected profit growth system, so they don’t use it.
But what if YOU knew YOUR „Artistic Edge”?
Michelangelo struggled even though he was exceptionally talented.
Until he leveraged his Artistic Edge.
The Beatles worked through some rough patches while they were changing the rock scene of the 60’s. Then, after decades, NASA decides to send their song „Across the Universe” in deep space, in 2008!
Even though The Beatles didn’t think of themselves as „artists”, they leveraged their Artistic Edge.
The Artistic Edge is a system that’s been working for centuries, born in the heart of Art Thinking – the unique metacognition approach of all the visionary artists you admire today.
This way of thinking births true innovation.
So if you have a powerful vision for your business but lack the way to express it into leadership and business decisions…
If your team leaders don’t understand and fail to guide their team members to implement your vision…
And if your clients and audience feel disconnected from your vision,a nd just don’t get it…
Then you need to unlock YOUR Artistic Edge, communicate it and implement it into every touch point of your business.
This is where I come in.
Meet Andrada Săftescu
I’m Andrada, the creator of the Artistic Edge System for business and marketing.
With a proven track record of blending centuries old artistic principles with rock-solid business and marketing strategies, I show you how to unlock the they-won’t-believe-you-did-that-system that makes your business finally do what it must do best – help you help people!
This is the power of your Artistic Edge, and it’s time you use it!
What should you expect:
- Kindness and a shared vision: with a sincere desire to make your business achieve profit growth, I only work with you if I believe what you believe to be the greater good for your clients.
- Unique Methodology: We uncover your business’s Artistic Edge—the perfect balance between creative risk-taking and strategic impact, infuse it in every department, and in your audience’s heart and mind.
- Tailored Strategy: This isn’t a one-size-fits-all solution. Together with my team, we craft a bespoke Implementation Plan aligned with your specific goals, considering the current market position and relevant time frame, using the resources on hand.
- Proven Results: Over 60 businesses across creative, educational, and HR sectors have seen significant growth, on both short and long spans of time, working with me, leveraging their Artistic Edge (we just didn’t call it like this until 2024).
Our Services
Foundation
Unlock your business’s Artistic Edge and use the system to supercharge your business’s profit!
Acceleration
Put your business on the right track implementing your Artistic Edge into all your departments, so they start working together.
Co-Creation
We collaborate with select Marketing Agencies to supercharge the Artistic Edge impact in the world!
Coming Soon
The Art Thinking Mastermind
With YOUR Artistic Edge you use your heart and your mind to grow your business like never before!
How it works:
Case Study 1: Kids Decor
During our 3 year collaboration, our strategies and content optimization of the Kids Decor site helped this children’s bed apparel, sleeping bags and clothes brand:
- increase sales 414% through their site
- increase site revenue with an impressive 667% (with almost no ads!)
We identified the obstacles that their online customers were facing, and used the business’s Artistic Edge to increase brand awareness online and facilitate a smoother buying experience.
Using the Artistic Edge also created the opportunity for a partnership with a Romanian baby sleep coach, Zen Baby Sleep, that resulted in creating a new product, helping both brands grow together and more parents and babies sleep safely, year after year.
Ioana Magda, the founder of Kids Decor:
I had the pleasure to work with Andrada on the company’s projects. Our collaboration was really good and her professional approach, high attention to detail and dedication has brought value to our marketing efforts. She was a trusting partner and her professionalism was obvious in each stage of our project together.
Case Study 2: Colour Drops Mandala
Closely working 1:1 with Anca, the artist and founder of Color Drops Mandala, we identified and infused her business’s Artistic Edge into a Heartwarming Marketing strategy that fits her unique needs, both as a creator and a solo entrepreneur that does her own marketing.
We focused on balancing her marketing efforts between online and offline mediums through strategic, revenue boosting actions and overall approach.
She saw in 3 years a revenue increase of 77x!
Anca Nemeș, creator and founder Color Drops Mandala:
Understanding my ideal client, defining my creative mission and true brand identity. Because of these 3 things, my social media efforts became easier and more fruitful, helping me see where I was heading to, and analyzing my results. I learned many useful things but I feel that these 3 things were the ones that made me look differently at my own creative business.
Case Study 3: Fit in Cluj
We helped Fit in Cluj, a private International School for Creativity from Cluj-Napoca, Romania, identify their Artistic Edge and use it as a guiding force for business and marketing strategic decisions.
During the Covid pandemic we successfully pivoted the business to online classes, from physical 1:1 and group musical, art and chess classes for children.
After the pandemic, we developed a new strategy that helped them extend to 3 new
physical locations and almost 100 students, with 6 new teachers.
During our collaboration from 2019-2023, Fit in Cluj revenue increased 42.2%.
Teodora Bozeșan, founder Fit in Cluj:
Andrada fit perfectly with what I had in mind for my project. I recommend her with much love for businesses that want to grow using an out of the ordinary approach: with your heart, your soul and the magic touch that only Andrada can give.
Why Founders, CEOs and marketing teams choose to work with us:
- Tangible Outcomes: We focus on measurable results—revenue growth, profit increase and customer engagement.
- Innovative Edge: You stand out in your industry with a unique blend of creativity and strategic thinking that gives you the utmost advantage – your own Artistic Edge, there to guide you while you sail the market waves.
- Long-Term Vision: While you’ll see immediate effects, our approach builds sustainable, long-term success.
- Flexibility: Whether you’re a team of 5 or 500, relying on ads or organic growth, these symbiotic strategies adapt to your needs.
Virgil Aldea, founder ATOM HR and Alexandra Aldea, Marketing Specialist ATOM HR:
Andrada Săftescu is more than a marketing specialist, focused on statistics and campaign performance tracking like other marketing agencies. She is a skilled psychologist, empathic and dedicated to identifying the true client profile of a business, which gives clarity to all aspects of content creation, from the texts on site to the visual imagery on social media.
She has helped us refine our message in the digital world to attract more ideal candidates. We highly recommend her for her professionalism and dedication.
Your Next Step – Private Consulting Session
Book your 90 minutes Artistic Edge Business Session with me, unlock your Artistic Edge and translate it into an exponential growth decision!
*Protected in full by Money-Back Guarantee through Stripe.
HIGH DEMAND! LIMITED SPOTS AVAILABLE!
It’s time to rise above the noise with a state of the art business that both you and the world deserve!
So, you want to know more?
Andrada Săftescu is not only an Artistic Edge Business Strategist but also an artist, merging business, brand, and marketing principles with the art principles that have been shaping and inspiring the world for centuries.
She has worked with creative, educational, and service based businesses and has helped hundreds of Romanian artists and crafters become successful ARTpreneurs.
With a rich portfolio of business courses for creatives, workshops, cultural projects and works of art as an illustrator, painter and graphic designer, with a Bachelor’s and Master’s degree in Art Restoration and Conservation, she has extracted the secret of the Artistic Edge from art and cultural History and is infusing it into business and marketing, so that companies and small business owners alike focus and do what they actually do best – help people.
The 20 years experience in the art and cultural scene and 8 years in business strategy, marketing, branding, and entrepreneurship, both in Romania and internationally, gave her the unique advantage of asking the right questions, identifying and leveraging the Artistic Edge of a business like it’s superpower, especially when the sales stagnate.
Andrada is working from Sibiu, in the heart of Transylvania, Romania, helping local and international businesses unlock their Artistic Edge, while creating her art and also group coaching fellow artists and crafters to leverage their own Artistic Edge, while becoming ARTpreneurs.
She believes creativity is the softly braided connection between our hearts, and it’s our responsibility to use it to grow – together.
Work with Andrada
Book a one-hour Consulting Session with Andrada, to get a glimpse of your business Artistic Edge and translate it into exponential growth!
*All further long-term collaborations are discussed after the first Consulting Session.
*Protected in full by Money-Back Guarantee through Stripe.
HIGH DEMAND! LIMITED SPOTS AVAILABLE!
Interested in speaking gigs?
If you want to invite Andrada to create a personalized interactive Workshop for your team, to speak at your in person or online live event, or interview on your podcast, please send us an email at: contact@andradasaftescu.com
The Annie Sloan team knows Andrada in multiple roles, but we would like to highlight her as an exceptional trainer. We invited her at our annual stockists event (2022) for a whole day, in which she enriched us with useful information but also with soulful ammunition, in ideal proportions. We were glad to participate at a professional training with such an emotional engagement that we enjoyed even after the training. – Katalin Czirjek
Andrada Săftescu - Artist and Strategist 